Curriculum Vitae

Mohamed Chhiti

Marketing Data Analyst & E-commerce Strategist based in Leuven, Belgium.

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Professional Summary

Data-driven marketing and e-commerce professional with experience across analytics, campaign execution, digital content optimization, CRM/lead coordination, visual design, and cross-functional stakeholder management. Skilled at translating market, sales, and engagement data into practical marketing improvements through Power BI dashboards, NielsenIQ analysis, Google Analytics, advanced Excel, and structured reporting. Comfortable working between marketing, sales, technical teams, and external partners in international environments.

Core Skills

Data & Analytics

Power BI, NielsenIQ, Advanced Excel, GA4, data visualization, market share analysis, campaign performance analysis, dashboarding.

Marketing & E-commerce

Salesforce Marketing Cloud, CRM data coordination, promotional planning, SEO, lead generation, email marketing, content optimization.

Digital & Design

Adobe Photoshop, Adobe Illustrator, HTML/CSS, UX principles, landing pages, newsletters, website auditing.

Ways of Working

Agile/Scrum, stakeholder management, cross-functional collaboration, A/B testing, international teamwork.

Experience

Henkel - Consumer Goods Benelux

E-commerce & Data Analytics Intern | February 2024 - February 2025

Analyzed YTD sales, market share, and competitor performance across 208 FMCG SKUs using NielsenIQ, Excel, and internal reporting tools.
Identified an out-of-stock bottleneck affecting high-velocity products and helped translate the finding into corrective business actions.
Developed a centralized 3-month promotional planning dashboard in Power BI and Excel for brand managers and key account teams.
Supported promotional planning and e-commerce performance across retailers including Albert Heijn, Bol.com, and Carrefour.
Created and adapted 1,500+ campaign assets and ad copy variations in-house using Adobe Creative Suite, improving campaign turnaround speed.
Redesigned a promotional newsletter using HTML/CSS, optimized timing around engagement patterns, and supported website content quality through SKU audits and navigation fixes.
Tracked influencer campaign engagement and collaborated with brand, sales, e-commerce, and key account stakeholders.

Notoriety Group

Junior Supervisor & Digital Marketer | 2018 - 2020

Led a cross-functional team of SEO, marketing, and full-stack development profiles using Agile daily sprints.
Supported lead generation campaigns across renewable energy and telecommunications sectors in France, Belgium, and Canada.
Coordinated high-volume lead data collection, cleaning, and CRM integration to support partner call center outreach.
Designed landing pages and campaign visuals aligned with brand identity and conversion objectives.
Worked between marketing, technical, and operational stakeholders to improve lead flow and delivery timelines.

Selected Projects

Greenbridge

Freelance digital project involving positioning, content structure, and practical execution for a clearer user-facing presence.

Kotbaas

Supported a digital concept with attention to audience needs, communication clarity, and service presentation.

Plop

Freelance/side project contribution focused on brand-oriented thinking, content direction, and visual communication.

Aftercue

Supported a digital/brand project with practical thinking around positioning, user-facing content, and execution.

Catering Project

Food and service concept with attention to offer clarity, presentation, customer experience, and practical go-to-market thinking.

Waves Pilates Leuven

Final-year UCLL consultancy project focused on promoting Pilates to men by addressing perception barriers and reframing the activity around strength, mobility, recovery, and performance.

VETO

AI-assisted Chrome extension prototype involving product positioning, user flows, privacy communication, launch planning, and QA thinking.

Global Business Management - Markstrat

Led a multinational team through market analysis, positioning, product decisions, and competitive strategy, winning 1st prize.

International Marketing Week - Het Anker

Collaborated with a US-Belgian team to develop branding concepts for Het Anker's Black Canvas Whiskey Limited Series, winning 1st prize.

Thrive Beer Campaign

Developed an integrated multimedia campaign to increase brand awareness among athletes and cyclists.

Education

Postgraduate in Global Business Management

HOWEST University of Applied Sciences, Bruges | 2020 - 2021

Bachelor of Business Management - Marketing

UCLL University of Applied Sciences, Leuven | 2021 - 2025

Certifications & Languages

AI Applications in Marketing and Finance | Google Ads Search Certification | Foundations of User Experience Design

English: Fluent / Professional | French: Fluent | Dutch: Basic